Bicycle Benefits

June 11th, 3 PM- Join Discover Downtown Westbrook and Ernie’s Bicycle Shop for a social 3 mile ride throughout downtown Westbrook with stops at our new Bicycle Benefits businesses. View the event here



Bicycle Benefits is a program designed to do three amazing things

  1. It encourages people to get outside to bike more
  2. It encourages people to bike to businesses to buy things and get great discounts
  3. It brings this super-cool bike program to Westbrook!

How it works:

Bikers purchase a sticker ($5) from a business or from DDW. Stickers are applied to bike helmets. Bikers show their helmet to the participating business and get a free item or discount!

Examples of incentives:

  • 15% off
  • Free apple or banana with purchase
  • Buy a pour and get half a pour
  • Half-price bike tubes

This program incentivizes people to ride bikes into downtown Westbrook – a healthy and eco-friendly form of transportation. It also drives business to the downtown area so local shops, cafes, and restaurants get new customers.

Businesses can sign up for free and receive:

  • a sticker to put on the window to showcase involvement in the program
  • a sticker for the cash register
  • 10 stickers to sell to bikers (businesses do not have to sell these stickers to bikers)

If you would like to participate in this program, either as a biker or business, email Abby!

Thank you, Dairy Queen, for sponsoring the start-up of this project!


Check out the discounts!


Click here for an interactive map of participating businesses on the Bicycle Benefits webpage



Visit these participating businesses to get a discount!

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Contact us

Discover Downtown Westbrook
P.O. Box 269
Westbrook, Maine 04098

[email protected]

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