Main Street Fundamentals
- The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.
- A program’s work on Transformation Strategies should be organized around the Four Points: Economic Vitality, Design, Promotion, and Organization.
- A revitalization program’s work – and its Transformation Strategies – need to be informed by a solid understanding of local and regional market data, and sustained and inclusive community engagement.
ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Chairperson: Heather Chandler
DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Chairperson: Karen Dobkowski & Jill Johanning
Economic Vitality Committee:
ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Chairperson: Rhonda Forrester
Dylan Bosquet Smith
PROMOTION Committee positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Chairperson: Laurie Johnson